West Virginia Farmers Markets
Introducing the FarmFreshWV "Better Food" commercial series promoting West Virginia Farmers Markets!
Featuring the original song by Nat Frederick - "Home To Me"
Produced by Verglas Media, LLC for the West Virginia Food and Farm Coalition, in partnership with the West Virginia Farmers Market Association and the USDA, this series of commercials highlights fresh, healthy and local food as it progresses from farm to market to table. West Virginia artist Nat Frederick has licensed his amazing song to the project—Home To Me. Now available on iTunes! Watch the full length video above, or check out all four of the inter-connected individual stories here.
Awarded “Best Overall Advertising Campaign”
In 2018, the FarmFreshWV Campaign was awarded "Best Overall Advertising Campaign" by West Virginia Tourism. To quote: "This award is presented to the organization with the most creative advertising campaign—including print, radio, television and web."
Verglas Media, LLC created the commercials, graphics, marketing materials, and of course the https://farmfreshwv.com website - where you can find your closest West Virginia Farmers Market!
Produced by Verglas Media, LLC for the West Virginia Food and Farm Coalition, in partnership with the West Virginia Farmers Market Association and the USDA, this commercial series was created entirely in West Virginia by West Virginians.
Client: West Virginia Food and Farm Coalition
Agency: Verglas Media, LLC
Campaign: “Better Food”
Executive Director, WVFFC: Spencer Moss
Logistics and Program Coordinator, WVFFC: Gabby Scrofano
In Association with
West Virginia Farmers Market Association
Executive Director: Parween Mascari
Staff, WVFMA: Erica Gillamore and Carly Stover
& WVU Extension Service
Extension Specialist: Kristin McCartney
President & Creative Director, Verglas Media: Victoria Weeks
Producer: William Peterson
Graphic Design: Ethan Bolton
Web Design: Victoria Weeks and Jessica Geibel
Written, Produced and Directed by Victoria Weeks
Producer, Sound: William Peterson
Director of Photography & Colorist: Justin Litton
1st Assistant Camera: Ben Berry
Edited by: Victoria Weeks
Production Assistant: Kim Johnson
Lighting Director: Claiborne Lashley
G&E: Austin Behan, Dave Ramero, Lance Schrader
Casting Agent: Sam Holdren
Make-up/Hair: Ginger Basham
Athena Rae Freelander
Maggie Lutz (with Reagan)
William M Peterson, SAG
“Home To Me”
Written and Performed by Nat Frederick
Exclusive license to Verglas Media for FarmFreshWV commercial use, only.
Verglas Media Studio - Verglas Media, LLC
Tucker Valley Elementary School
Kim Johnson’s House
Kim Johnson’s House
Ella & Company -FB
Bridgeport Farmers Market
Diane and Ronnie Beall